Involvement with the Voting Decision
Four, seven-point statements are used to measure the importance of a particular voting decision to a person and the degree to which he/she is concerned about the decision.
View ArticleSatisfaction (Voter)
The four item, seven-point Likert-type scale is intended to measure a voter's satisfaction with politics and election outcomes, particularly as it relates to the person's expectations
View ArticleAttitude Toward the Political Candidate's Message
Five, seven-point semantic-differentials are used in this scale to measure both a person's opinion of a political candidate as well as a formal statement apparently written by the candidate.
View ArticleConfidence in the Socio-Political System
The eight item, nine-point Likert-type scale is intended to measure a person's attitude regarding the fairness and justifiability of the socio-political system in which he/she lives.
View ArticleWillingness to Support the Politician After a Scandal
This Likert-type scale measures a person's readiness to support a political official continuing in office and/or being reelected though being involved in a scandal.
View ArticlePerformance of the Governor
The effectiveness and leadership of a state governor is measured using three, seven-point Likert-type items.
View ArticlePurchase Activism
With five, seven-point Likert-type items, the scale measures the extent to which a consumer’s decision to buy a certain brand was heavily determined by personal values and the motivation to m
View ArticleRelevance of the Slogan
Three statements with a nine-point response format are used to measure how important and meaningful a slogan is to a person.
View ArticleEnvironmentalism (Activism)
A person’s tendency to not only express his/her concern for the environment via product-related decisions but also by engaging in other pro-environmental activities is measured with ten, seve
View ArticleAttitude Toward the Political Candidate
The scale measures the degree to which a person believes a particular candidate has positive attributes such as sincerity and knowledgeability that make him/her qualified for the political office.
View ArticleLiberalism (Political)
The degree to which a person votes for liberal political candidates as well as not believing in absolute right and wrong is measured with four Likert-type items.
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